Trends in AI for CRM

Trends in AI for CRM Each year, Salesforce conducts studies to help professionals across roles, industries, and geographies understand the trends most relevant to them. This special report aggregates data from multiple double-anonymous Salesforce surveys conducted between February 2023 and April 2024. These surveys generated thousands of responses from business decision-makers, technical decision-makers, and the…

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The Total Economic Impact™ Study of PROS Smart Price Optimization and Management

The Total Economic Impact™ Study of PROS Smart Price Optimization and Management A Forrester Total Economic Impact™ Study commissioned by PROS For organizations that operate in competitive industries, removing friction, complexity, and manual steps from the pricing and selling process is essential to boosting sales productivity and driving deal conversions. 1 Representatives of organizations that…

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